The NIBA Essentials journey began in 2010 when founder Nita Hughes' daughter, Bailee Grace was diagnosed with Alopecia Areata. Doctors recommended shaving her remaining hair to treat her condition. Discouraged but determined, Nita began researching remedies to treat the root of her issues. She searched far and wide, often traveling hundreds of miles to seek dermatologists and scalp specialists' guidance. Nita's journey eventually introduced her to the world of all-natural hair and skin products where she became a Certified Wellness Advocate. She began creating her own conditioners and scalp treatments to remedy Bailee's issues. In 2017 Nita officially launched the Natural's By Nita company to share with the world the products she has developed for her family and friends. Our products are all natural and infused with Certified Therapeutic Grade Oils to provide targeted solutions for our customers' health and pampering needs. In 2020, the Naturals By Nita team unveiled NIBA Essentials, a rebranding of the company with the same focus, products, and commitment to excellence our loyal customers have come to love and expect from us.